Shawn McKee

Chief Marketing Officer at WebPT

Data-driven marketing executive focused on expanding market share, improving ROI, and increasing revenue for fast-growth software companies. A proven leader with hands-on experience in go-to-market strategies, pricing, demand generation, strategic differentiation, category creation, and identifying and leveraging market trends for industry thought leadership. Extensive experience building consensus with senior management and board members for private equity or VC-backed companies. Passionate leader who thrives on attracting, developing, and retaining top talent for award-winning teams. Specialties: SaaS marketing strategy B2B demand generation Category creation Account based marketing Pricing and packaging Team building and leadership M&A Brand and community building Thought leadership Healthcare IT Go-to-market strategy Customer marketing Inbound marketing/SEO Marketing automation and CRM Sales/marketing/success alignment Product marketing Strategic positioning P/L