Director, Community Marketing and Engagement at SCBWI
Creative leadership of marketing that engages users, customers and clients to deliver information or an experience that gets the desired result. All this is done by using all the data I can create or mine to ensure that the most engaging marketing is produced, and by knowing how use creativity to give humanity to the numbers. The marketing should be where the customers or viewers are: online, on mobile devices and on any other screen where content is consumed. Expertise in creating and implementing integrated marketing strategy and plans focused on creating targeted customer messages that gives them reason to watch, use, engage or recommend products and services. Where I excel: ►Product marketing of technology services including theatrical and video asset management and content delivery that informs target audiences as to the what, the why and the how of the product or service. ► Leadership abilities in departments at in businesses of all sizes from major media companies to nonprofits to startups. ►Social media expert and creator of shareable content, and content that provokes user engagement. ►Hands-on involvement in creating marketing. From creative brief to finished project, I've managed or directed it all. ►Event marketing and management experience at major trade and consumer events to company meetings. ►Key Specialties: Digital Marketing | Social Media | Content Marketing | Ad Sales Marketing | Sales Promotion | Advertising | Integrated Marketing | Consumer Marketing | Product Marketing | Marketing Strategy | Creative Direction | Video| Marketing Strategy | Brand Management | Website Management | Content Creation | Marketing Communication
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