Tracy Lisowe

Senior Digital Marketing Specialist at C.D. Smith Construction

My specialty lies in 100% laser focus on the customer. My unique ability as a marketer comes from go-to-market strategies of delivering subject matter expertise for solving customers' problems, which requires a deep understanding of buyers and the way they want to do business. Generating awareness around commercial construction solutions through unique, enriching, and memorable experiences fills a need and creates opportunities to build community, together. With experience in sales leadership/business development, product-led growth and demand generation, I've acquired critical skills for today's marketing landscape. I love setting new standards and optimizing outcomes based on industry-leading innovation and continuous improvement strategies. My creative drive for solutions and consistently high-performance standards contribute to an intuitive leadership style that gets results. An entrepreneur at heart, I learn from failure and embrace the joys of the journey. When you believe in what you're doing, know the customer better than anyone else, and act boldly with conviction; it generates more than revenue. That's what's at the heart of successful talent and the culture of the greatest growing companies!