Valerie Maschio

Director of Marketing Services at DSM

Consistently produce superior results through combination of strong strategic marketing skills and proven creative in fast-paced environments. Versatile leader who has thrived serving as the “voice of the consumer” to management in both global matrix organizations as well as smaller entrepreneurial companies, instilling a vision for continuous improvement motivating teams to consistently exceed organizational expectations. Areas of greatest success include the ability to work with management across simultaneous projects involving strategic planning, brand building, marketing & communications leadership, and organizational engagement. Intuitive relationship building abilities with a persuasive and collaborative leadership style. Support a culture of diversity and inclusion. Passion for developing and mentoring direct reports, associates and interns. Core Competencies: o Strategic Business Planning & Partnerships o Insights, Analytics & Segmentation o Media Buying Strategy/Implementation o Digital Advertising & Content Development o Community Development & Loyalty Programs o eCommerce/DTC o Creative Strategy & Direction o Customer Experience o HCP Marketing o Masterbrand Strategy Development o Omnichannel Communications & Experiences o Process Development & Risk Management o Procurement and Sourcing Management Key Accomplishments: Chosen to create i-Health internal “marketing services” departments based on company need to develop and excel in Digital Marketing, Consumer Engagement, Creative Services, Consumer Resources and Market Research. Enhanced advertising and consumer engagement, led to increased sales over 10-year period from $50MM to $350MM. Advocated for and received senior management approval and investment to lead digital transformation of consumer experience (UX/CX) and engagement, identifying and integrating new technologies and agency partners. Championed agency search and selection processes to identify and select new agencies to support contracted annual indirect spending. Consolidations yielded over $1MM in annual savings. Developed and transformed Creative Services to an internal strategic partner resource, and initiated processes and technology innovations to manage package design, digital content, shopper marketing, eCommerce, and DTC yielding $500K in annual cost savings. Led HCP marketing across 30 markets to drive both recommendations and advocacy resulting in 45% share of recommendations. Restructured Detailing program delivering $200k annual savings. Available for opportunities. Contact me at vmaschio80@gmail.com