Vice President Of Product Management at WGAMES
Results-driven, resourceful, analytical & dynamic on-line marketing VP with a successful track record of creating & executing new customer acquisition & retention strategies to drive traffic, conversion, revenue & profitability for mobile games. QUALIFICATIONS ✔ Innovative digital leader with a demonstrated track record in online customer acquisition/retention combined online strategy experience ✔ Demonstrated ability to grow lifetime value of a customer base, as a key part of a successful business ✔ Solid understanding of social games structure, best practices, online marketing methodologies and online business goals ✔ Deep knowledge in content marketing and social media ✔ Hands-on experience and vast knowledge of marketing systems, tracking and reporting platforms, marketing automation & CRM ✔ Proficient in acquisition initiatives: Social, Mobile, Display, SEM, Affiliate & SEO ✔ Strong negotiation skills ✔ Proficient in retention initiatives, including facebook ads, marketing automation, Retargeting, customization & email,. ✔ Successful in managing and implementing online acquisition and retention strategies. ✔ High energy with High level of dedication, passion and “get the job done” Specialties: • Social Media Marketing • Marketing Automation • Email Marketing • New Customer Acquisition • Customer Retention • Display Marketing • Remarketing / Retargeting • Affiliate Marketing • Paid Search SEM • Product Marketing • Website Promotions • Lead Generation • Business Development • Conversion Optimization • B2C • Reporting / Analytics • Team Management
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