Director, Enterprise Capabilities at Ovative Group
Expertise in optimizing the entire customer funnel: ad copy testing, bid/position optimization, landing page and purchase process (up sell / cross sell, etc.) testing and optimization (A/B/N & MVT). Experience managing multiple campaigns / placements on same keyword set, (i.e. consumer, enterprise, affiliate) all in the same space at lowest expense and highest revenue return. Specialties: More than 10 years of direct response and brand advertising as well as online commerce management expertise. Experience managing stores, SEM, site and search query retargeting, behavioral advertising, etc. as well as store / purchase funnel and merchandising / inventory optimization.
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