Zak Haines

Director, Enterprise Capabilities at Ovative Group

Expertise in optimizing the entire customer funnel: ad copy testing, bid/position optimization, landing page and purchase process (up sell / cross sell, etc.) testing and optimization (A/B/N & MVT). Experience managing multiple campaigns / placements on same keyword set, (i.e. consumer, enterprise, affiliate) all in the same space at lowest expense and highest revenue return. Specialties: More than 10 years of direct response and brand advertising as well as online commerce management expertise. Experience managing stores, SEM, site and search query retargeting, behavioral advertising, etc. as well as store / purchase funnel and merchandising / inventory optimization.

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United States

Company Information

Founded Year
51 - 200 ( View All )
Cross Channel MeasurementCustomer Data ArchitectureSearch Engine MarketingSearch Engine OptimizationDigital Media ExecutionMulti-touch AttributionMarketing AnaltyticsDigital Media OptimizationPaid SocialDisplayOnline to Offline Measurement

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View Colleagues

Chuck Anderson-Weir
Chuck Anderson-Weir

Sr. Manager - Digital Marketing & Measurement

Beth McKigney
Beth McKigney

Senior Vice President, Measurement

Maryjane Glynn
Maryjane Glynn

Director of Marketing

Joanna Kauppila
Joanna Kauppila

Director - Digital Media

Frequently Asked Questions Regarding Zak Haines

What company does Zak Haines work for?
Zak Haines works for Ovative Group
What is Zak Haines’s role in Ovative Group?

Zak Haines's role in Ovative Group is Director, Enterprise Capabilities

Who are Zak Haines’s colleagues?

Zak Haines's colleagues are Chuck Anderson-Weir, Beth McKigney, Maryjane Glynn, Joanna Kauppila.