
Zak Haines
Director, Enterprise Capabilities at Ovative Group
Expertise in optimizing the entire customer funnel: ad copy testing, bid/position optimization, landing page and purchase process (up sell / cross sell, etc.) testing and optimization (A/B/N & MVT). Experience managing multiple campaigns / placements on same keyword set, (i.e. consumer, enterprise, affiliate) all in the same space at lowest expense and highest revenue return. Specialties: More than 10 years of direct response and brand advertising as well as online commerce management expertise. Experience managing stores, SEM, site and search query retargeting, behavioral advertising, etc. as well as store / purchase funnel and merchandising / inventory optimization.
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View Colleagues

Chuck Anderson-Weir
Sr. Manager - Digital Marketing & Measurement

Beth McKigney
Senior Vice President, Measurement

Maryjane Glynn
Director of Marketing

Joanna Kauppila
Director - Digital Media
Frequently Asked Questions Regarding Zak Haines
What company does Zak Haines work for?
Zak Haines works for Ovative Group
What is Zak Haines’s role in Ovative Group?
Zak Haines's role in Ovative Group is Director, Enterprise Capabilities
Who are Zak Haines’s colleagues?
Zak Haines's colleagues are Chuck Anderson-Weir, Beth McKigney, Maryjane Glynn, Joanna Kauppila.