Company Overview
Aurora Mobile Limited (NASDAQ: JG) (“Aurora” or the “Company”) is a leading mobile big data solutions platform in China. Aurora provides a comprehensive suite of services to mobile app developers in China that easily integrate with all types of mobile apps and provide core in-app functionalities. The Company gains access to, aggregate, cleanse, structure and encrypt vast amounts of real-time and anonymous device-level mobile behavioral data. The Company utilizes artificial intelligence (AI) and machine learning to derive actionable insights and knowledge from this data, enabling its customers to make better business decisions.
Challenges
- Abandoned Leads: A significant number of potential leads were left unprocessed, resulting in lost opportunities.
- Lead Management Pressure: The sales team faced pressure from a large volume of leads but lacked sufficient resources to effectively manage and cover all prospects.
- Limited Outbound Resources: Insufficient outbound calling capacity resulted in some leads not being properly followed up, further hindering conversion efforts.
Solution
- Lead Management and Distribution Optimization: Aurora used data analytics to identify high-quality leads from its existing database and segment them intelligently, boosting the sales team’s lead handling efficiency.
- Overseas Telemarketing Campaign: The team devised a telemarketing strategy for overseas markets, optimizing the allocation of outbound calls to ensure cold leads received timely follow-ups.
Results
With the support of AroundDeal, Aurora was able to optimize its lead management process, effectively handle large volumes of leads, and boost its conversion rates, significantly contributing to its global market expansion efforts.
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