Company Overview
Lark, developed by ByteDance, is an advanced enterprise collaboration and management platform. It seamlessly integrates instant messaging, calendar, cloud documents, video conferencing, and more, empowering teams to communicate smoothly and collaborate efficiently. Since its official launch in overseas markets in 2019, Lark has served businesses across 125 countries worldwide.
Challenges
- Expanding into New Markets: Lark aimed to grow in Hong Kong and Southeast Asia, but their existing North American data provider lacked adequate coverage and accuracy in these regions. This called for a data provider with robust depth and breadth in the Asia-Pacific market.
- Streamlined Marketing Workflow: The marketing team needed to procure high-quality data for distribution to sales teams, with a strong emphasis on seamless integration and ease of use to support efficient marketing operations.
Solution
Lark partnered with AroundDeal to leverage its strong data capabilities in the Asia-Pacific region:
- Targeted Data Enrichment: Precisely identified and enriched customer information for key markets.
- Seamless Salesforce Integration: Enabled one-click integration with Salesforce, embedding accurate data acquisition directly into the existing marketing workflow.
- Enhanced Collaboration: Delivered high-quality lead data in bulk, empowering the sales team to focus on engaging potential clients effectively.
Results
Within just 2-3 months, Lark successfully identified over 7,000 high-quality potential customers and continues to benefit from AroundDeal's ongoing support.
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