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Doubling Lead Generation Efficiency and Accelerating Growth in the APAC Market

Jan 21, 2025

Company Overview

Liquidity Services is a leading provider of comprehensive surplus asset management solutions, specializing in the efficient and transparent management, assessment, and sale of idle or surplus assets. Serving a diverse range of industries—including industrial manufacturing, retail, and government sectors—the company focuses on maximizing asset value and streamlining the recovery process. Operating globally, Liquidity Services offers innovative approaches to help clients achieve higher profitability and operational efficiency by converting surplus assets into valuable resources. Their expertise encompasses surplus management, asset sales, and online auction platforms, assisting organizations in enhancing financial returns and sustainability.

Challenges

  1. The U.S.-based headquarters of Liquidity Services relied on ZoomInfo, but found the available data for the APAC region insufficient to meet its lead generation needs.
  2. The company's niche industry made it difficult to accurately identify and obtain contact information for decision-makers handling surplus asset management.
  3. There was a lack of awareness in the domestic market about the importance of managing idle assets, making it challenging to generate clear demand.

Solution

AroundDeal provided Liquidity Services with the ability to filter and search data across multiple dimensions, such as country, industry, company, function, and seniority. This enabled the marketing team to quickly build highly targeted lead lists. As a result, Liquidity Services was able to identify and reach out to key decision-makers across the APAC region with increased efficiency and precision.

Results

AroundDeal helped Liquidity Services overcome challenges in lead generation within the APAC market, enhancing both the quality and volume of leads. This has had a direct and positive impact on business growth in the region, enabling the company to more effectively reach its target audience and scale its operations.

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