logo

MAXHUB Boosts Lead Acquisition Efficiency by 65% with AroundDeal

Jan 17, 2025

Company Overview

MAXHUB is a leading company specializing in the development and production of collaboration solutions, offering products such as LCD video walls, interactive whiteboards, video conferencing equipment, and other smart hardware designed to enhance corporate efficiency and collaboration.

Challenges

  1. Low-Quality Lead Data: The company's CRM contained outdated lead information, resulting in poor email marketing activation rates.
  2. Limited Lead Generation: Traditional methods such as social media marketing were too slow, yielding a limited number of leads per month, which was insufficient to meet the sales team’s rapid growth targets.
  3. High Customer Acquisition Costs: Traditional advertising methods in the European and North American markets were expensive, and the quality of leads could not be guaranteed, increasing the overall marketing cost burden.

Solution

By leveraging AroundDeal's global commercial data, MAXHUB was able to tap into over 80 million business records across Europe and North America, gaining access to precise target leads with a 95% accuracy rate. AroundDeal's seamless integration with Salesforce helped MAXHUB update and enrich its existing lead data in real-time. Collaboration between the marketing and sales teams played a key role in optimizing lead generation and conversion. The marketing team used email and LinkedIn campaigns to engage potential customers, boosting brand awareness and generating high-quality leads. Meanwhile, the sales team utilized targeted outreach strategies, including development emails and cold calling, to rapidly follow up and convert leads into customers. This integrated approach significantly improved the efficiency of the entire lead-to-sales process.

Results

With the help of AroundDeal's data-driven marketing and lead generation services, MAXHUB increased its lead acquisition efficiency by 65% and strengthened its position in the European and North American markets, all while reducing overall customer acquisition costs.

Fill out the form on the right to download the full case study and discover how AroundDeal can significantly boost your marketing ROI.