Company Overview
SAP is a global leader in business process management software, specializing in solutions that help organizations manage their data efficiently and streamline information flow across the enterprise. In April 2022, SAP leveraged AroundDeal’s email marketing services to promote an expert-led webinar. The goal was to nurture potential customers and increase brand affinity through content-driven engagement.Challenges
- Targeting the Right Contacts: Finding the right person for software/services purchasing in a company is challenging.
- Short Trust Cycle: Establishing trust and effectively conveying live event highlights to new clients is challenging.
- Urgency to Drive Registrations: Only one week left for the event invitation, aiming to invite 200 attendees to register and leave their information.
Solution
- Data-Driven Targeting: AroundDeal’s advanced data analytics allowed SAP to pinpoint 50,000+ potential contacts.
- A/B Testing for Optimization: Different email subject lines were tested to determine the best-performing format. The team also experimented with multiple content formats, such as newsletters and development-focused emails, to assess their effectiveness.
- Form Optimization: To reduce friction and increase conversion rates, SAP deployed a simplified form design with auto-fill features, making it easier for leads to register and submit their information.
