Establishing Momentum's Strategy and Insights unit, Elena unites all agency talent across strategy, measurement and analytics as one seamless North American center of excellence – sharing insights and resources for the improvement of all client business, as well as the agency’s growth. Most recently Elena helped build and launch Momentum BI, the industry's first, patented experiential marke...
|Title||Global Chief Strategy Officer & Chief Analytics Officer|
|Skills||Market Research, Marketing, Strategy, Strategic Partnerships, Shopper Marketing, Integrated Marketing, Marketing Strategy, Customer Insight, Analytics, Social Media Measurement, Performance Measurement,|
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