Company Type
Company type is a standardized classification that describes the legal structure and ownership model of an organization. It is used in B2B data to quickly distinguish between publicly traded corporations, private businesses, government bodies, non-profits, and other entity types — enabling more precise targeting and compliance-aware outreach.
| ID | Company Type | Description |
|---|---|---|
| C | Public Company | Publicly traded companies listed on a stock exchange, subject to regulatory disclosure and shareholder reporting requirements. |
| D | Educational | Universities, schools, colleges, research institutes, and other educational organizations. |
| E | Self Employed | Individuals who work independently and are both the owner and sole employee of their business. |
| G | Government Agency | Federal, state, or local government bodies and public sector organizations funded and operated by the state. |
| N | Non Profit | Organizations operating for a public or social mission rather than profit, including charities and foundations. |
| O | Self Owned | Businesses fully owned and operated by a single individual without formal incorporation as a company. |
| P | Privately Held | Companies owned by private individuals or entities, not listed on public stock exchanges. |
| S | Partnership | Business structures where two or more individuals share ownership, responsibilities, and profits. |
Why Company Type Matters
- Sales targeting: Adjust your pitch and pricing model based on whether a prospect is a public company, a private SMB, or a non-profit with restricted budgets.
- Compliance filtering: Certain regulations restrict marketing activities toward government agencies or educational institutions — company type helps enforce those rules.
- Procurement cycles: Government agencies and educational bodies often have longer, more structured procurement processes that require tailored sales approaches.
- Partnership identification: Identify potential channel partners, resellers, or co-sell opportunities by filtering for specific ownership structures.
- Market research: Analyze the distribution of company types in a target market to understand the competitive landscape and funding dynamics.