Are you facing challenges generating leads for your business? If you're looking for a way to enhance your company's profitability, utilizing lead generation databases could be the answer. This innovative trend is making waves in the business world and can assist you in boosting your sales revenue.
In a study by Experian, it was demonstrated that adding demographic and firmographic data to customer profiles can increase revenue per customer by up to 43%.
In this blog, we will explore their composition of lead generation databases, and how AroundDeal can assist you in building one for your business.
What Is A Lead-generation Database?
A lead generation database is a comprehensive collection of potential customer contact information, which includes their firmographic, demographic, and engagement data.
By using this data, businesses can identify potential customers who are most likely to purchase their products or services and target them with personalized marketing messages that are designed to convert them into paying customers.
Moreover, according to recent studies, companies with a lead generation database are 50% more likely to achieve higher sales revenue than those without one. Additionally, 80% of marketers say that lead generation is their primary objective, and 53% of marketers say that half or more of their budget is allocated to lead generation. These survey results demonstrate the critical role that lead-generation databases play in achieving business success.
The Composition Of Lead Generation Databases
A successful lead-generation database is made up of firmographic, demographic, and engagement data.
Firmographic data includes information about a company's industry, size, location, and revenue. It helps you to target companies that match your ideal customer profile.
Demographic data includes information about the person who is interested in your product or service. It includes their age, gender, education, and job title. It helps you to create personalized marketing messages that resonate with your audience.
Engagement data includes information about the potential customer's interactions with your company, such as website visits, email opens, and social media engagement. It helps you to understand which leads are most interested in your products or services.
How Can AroundDeal Help You Build A Lead-generation Database?
AroundDeal is the leading platform for sales and marketing intelligence and automation, built on a comprehensive global business database containing over 120 million contacts and company information.
Our company has a strong focus on the Asia-Pacific and emerging markets, providing over 43 million business data to help businesses connect with the best-fit buyers in the region. We offer a comprehensive range of services to optimize their go-to-market strategy, generate high-quality leads, and boost revenue growth.
Our database covers 27m+ APAC contacts, spanning 249 countries and locations globally. We provide detailed coverage of 50+ attributes of companies and contacts, including direct business emails and numbers. Our data accuracy rate is up to 95%, ensuring reliable and trustworthy information. Furthermore, we are CCPA and GDPR-aligned, ensuring compliance with the latest data protection regulations.
Creating Firmographic And Demographic Data With AroundDeal
Accessing large amounts of data from AroundDeal can be advantageous for generating leads. However, if you're unsure how to effectively utilize the AroundDeal database to create your own in-house lead-generation database, it can still be a challenging process.
Firmographic Data
To create effective firmographic data, it is crucial to have a clear understanding of your Ideal Customer Profile (ICP). This allows you to accurately identify the most valuable potential customers for your business. Utilizing the filtering options in AroundDeal's company business information database, such as industries, companies, locations, and headquarters, can help you easily identify the right accounts and create an ideal customer list that matches your target
Demographic Data
Once you have a list of targeted accounts, the next step is to search for the ideal company personas. With AroundDeal, it's easy to identify the job titles, locations, seniority levels, and contact information such as business email addresses, phone numbers, and LinkedIn profile links for your targeted prospects. This information allows you to create targeted contact lists that meet your business-specific needs.
By leveraging data to identify and target your ideal customer base, you can build meaningful connections that lead to successful sales opportunities. With this approach, you can effectively build your own database for your lead generation strategy and meet your business needs. Revenue teams can use these targeted lists for lead generation and move on to the second step: engagement.
Streamline Your Outreach Process With AroundDeal's Engagement Data
Utilize the engagement data provided by AroundDeal to streamline and data-drive your outreach process and help your business achieve its sales goals. AroundDeal offers automated engagement tools and data analytics that are essential for optimizing your engagement process.
With pre-designed engage sequence templates and email templates featuring A/B testing, sales and marketing teams can fine-tune their engagement messages. Teams can automate emails at scale or create personalized manual emails. Additionally, AroundDeal provides real-time LinkedIn reminders, generic task follow-up reminders, and pre-defined snippets for personalized engagement.
Engagement Data
Unlock the power of engagement data with AroundDeal's deep analytics. Our detailed engagement analytics provide you with a comprehensive understanding of your sales activities, including open rates, reply rates, click rates, and more, all instantly synced to your CRM. You can access real-time, actionable insights that help you optimize your prospecting messages and timing, making informed decisions about your sales strategy. With AroundDeal, you can eliminate the guesswork from your sales process and achieve greater success in your lead generation and sales efforts.
AroundDeal simplifies the process of building your lead generation database by providing accurate and comprehensive business data to build your in-house database solution.
Investing in a lead generation database may be the smartest move your business makes this year. Say goodbye to lagging behind your competitors and hello to increased revenue. Take action now and start building your lead generation database today with AroundDeal. [Click here to get started!](
