Businesses want people to read their blogs. What they do is post articles that are good enough to capture their audience’s attention. That’s the essence of quality. At the same time, these posts should be sufficient so the audience will consume a handful of content. That's quantity.
With the advent of social media, everyone has their minds on deciding which to prioritize: producing quality content that engages readers with excellent grammar and style or publishing high quantity of posts in specific regularity. But the reality is you need to strike the balance by having the best of both worlds.
When marketing your content, statistics show that most publishers think producing as much content as possible is the way for lead conversion opportunities. While this might be true, it should be done with a premium on quality. This article discusses balancing quality and quantity in blogging.
Quality check
High-quality content can be likened to your favorite book. You can’t stop reading it because it’s interesting and well-thought-out. In blogging, it means your content is captivating such that your target audience would opt to read the whole thing. It should add value to your readers by teaching them something or helping them solve a problem.
When people enjoy your content, they’ll always consume it and if it’s relevant to their place or situation, they’ll appreciate it. They’ll regularly read your posts, interact by commenting, and share them in their own profiles. If you need help with creating quality content, visit this link for insights, guidance, and possible collaboration with SEO content experts.
Having high-quality content levels up your presence on the Internet. It highlights your authority and expertise in the field, which builds your credibility. Quality content also becomes the bridge for connections because it becomes a topic for sharing ideas and discussions among people. If your blogs relate to their felt needs, you’ll be able to cultivate a multitude of followers who’d be catalysts in marketing what you offer.
Quantity check
There are bloggers who post short articles every day. Others might opt for longer blogs weekly. It's just like watching TV shows wherein some have short episodes daily while others go for an extended episode once a week.
Quantity complements quality, so it shouldn’t be overlooked. Putting yourself out there by having consistency in publishing content expands your influence and keeps your presence felt on various platforms. Posting regularly helps your brand to be remembered by people, increasing your visibility.
At the same time, posting a high number of blogs puts you in the position of being able to talk about many topics and making you well-versed with what you communicate, which helps cater to the differing interests of people.
Striking the balance
Quality and quantity are good on their own. But when combined, they’re better. Balancing these two is the recipe for a successful content strategy. Quality content is responsible for credibility, engagement, and conversions. On the other hand, quantity increases visibility and maintains a strong presence.
Set a publishing schedule to outline the content you want to post and how frequently. For instance, publish a blog post three times a week. Sticking to your time of posting is important because people will be accustomed to seeing content from you regularly. Failure to do so would spell losing a lot of readers.
Regular visibility through new blog posts, web pages, and other forms of content builds awareness and trust. Readers might consider you as spam if you failed to reach out to them via email in several months because they may forget that they ever subscribed.
Also, repurpose your highest-performing content. Identify which blogs those are and use them in different ways across platforms to maximize its reach and extend its impact. Rally your target people to create user-generated content to increase awareness, authenticity, and quantity of your content.
On a more practical note, you can try doing content creation in batches by doing similar blog tasks in bunches rather than one at a time. Outsourcing tasks that others can do will also help such as image searches and sharing on social media.
Conclusion
Every company must balance quality and quantity for content marketing. Finding the middle ground for both is essential as these are the very backbone of having a platform on the Internet. Understand the needs of your audience, measure metrics, and have effective strategies to find the sweet spot of delivering content while meeting the peoples’ demands. Consider the ideas mentioned here as you plan and prepare.
