CB Conseil


Marketing strategy advisors for FMCG, "premium branded" consumer goods and retail industries - Growth strategy: business opportunity assessment, market entry strategy definition, business modeling and planning, business case formulation, customer lifetime-value management - Market assessment: competitive & innovation intelligence, consumer insights, U&A-based segmentation, research - Brand strategy: differentiation strategy, brand identity & platform design, consumer and offer segmentation, positioning, targeting, value propositiondevelopment, innovation workshops - Product strategy: product portfolio management, product development and launch - Optimization of mix consistency: product offer, value-based pricing, distribution, communication plan, customer relationship management & loyalty - Trade marketing: POS activities, merchandising, store concept, promotional campaign, multichannel strategy


Management Consulting


Strategy Marketing Retail Consumer