The name Ladbrokes is synonymous with betting and gaming: the hallmark of a leading betting brand. The Company, the origins of which date back to 1886, employs over 13,000 people in the UK and over 14,000 in total. It is one of the world's leading betting and gaming enterprises. Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,800 betting shops. In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the Internet, mobile and telephone. Ladbrokes has underperformed in the digital space in recent years, particularly given the ongoing strength of its brand. To address this it launched a new online Sportsbook in 2013 and in May of that year a groundbreaking partnership with Playtech became operational. Integration of Playtech's product continued throughout the year with the launch of the Vegas tab and Mobenga mobile service. In early 2014 migration to Playtech's iPoker and Live Dealer services progressed the integration.
Gambling & Casinos