Aaron Howell

Sr. Manager Digital Marketing at DaVita Kidney Care

Strategic marketing leader with 15+ years in multiple industries. As a data driven marketer, I constantly seek innovation to reduce costs and increase revenue. I see challenge as an opportunity while striving to be an inspiring leader, a strong mentor and always putting the team first. AREAS OF STRENGTH & EFFECTIVENESS ➤ Strategic Visionary & Business Acumen • Develops annual marketing plans and the strategies, tactics, and resources needed to achieve business objectives; recent strategies have resulted in $3M in operating income. • Invited to guest speak at Google Customer Summit to demonstrate 4 models to 250+ Google employees. ➤ Engaged and Empathetic Leader • Puts team first by pushing for their development, letting them expand their responsibilities, and delivering a fulfilling experience to each individual no matter what stage they are in their career. • Mentors department to ensure execution of core business and new marketing plans to achieve subscriber and revenue growth goals; achieved 100K subscribers annually, engagement rate of 60%, and ~$200M in revenue. ➤ Continuous Pursuit of Performance Improvements & Operations Optimization • Brings an innovative mindset to drive growth by developing high-performing teams and pursuing continuous operational improvements; recently saved $100K annually while improving results. • Delivers organizational innovation through cross-team collaboration, high ROI investments, and directing digital properties that serve 1M monthly visits to current website properties. ➤ Data-Driven Decision-Making • Builds ground up measurement systems and identifies KPIs to determine success of programs. • Established a priority around analytics by delivering in-house expertise, created consumer insight responsibilities and adopted competitive intelligence programs. • Led proprietary system development for performance insights while reducing demand on IT team. ➤ Highly Collaborative to Expand Out Opportunities • Collaborates with regional, division, and local leaders on the development/implementation of Marketing plans. • Gains buy-in from all levels and works with C-Suite to innovate and develop organizational BI systems. • Provides input/support to leadership in developing affiliations, sponsorships, and partnerships, etc.