Adnan Pocketwala

Head Insights & Innovation at Ormax Consultants Pvt. Ltd.

A researcher by chance and a brand strategist by choice My background is in pure sciences, but my interest in aspects such as psychology, culture, consumer insights, habit formation, brand strategy and innovation, has kept me engaged with the marketing and insights profession for over a decade. As Head Research i have had a chance to interact with consumers across categories including FMCG, Education, Retail and Finance. An intuitive, beyond-the-obvious approach towards consumer insights has been instrumental in helping me provide partners with actionable inputs that have helped shape many successful and powerful brands as well as spot growth opportunities for new product innovation and communication. I am an avid student of mythology and currently exploring and persuing behavioural psychology and habit loops. Keen to explore teaching and mentioning opportunities for startups and entrepreneurs. Always available to chat and explore synergies.