Global Chief Data Officer at Wunderman Thompson
I am a senior marketing data, analytics, effectiveness and technology lead, with experience in Chief Data/Product/Strategy Officer roles in media and digital agencies. My focus is on improving marketing effectiveness through better use of data, technology, tools and processes, and through more consistent strategic planning. I have a strong track record of creating scalable, meaningful change for global brands, and in particular at transforming agency offers in analytics, marketing technology and data-driven marketing. Sector experience includes: automotive, aviation, beauty, beverages, charities, consumer healthcare, energy, financial services, FMCG/CPG food, food retail, higher education, media, pharmaceuticals, public sector and telecommunications.
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