Amy Roll

Business Owner // Senior Integrated Media Director at RicRol Advertising

I am an integrated marketing professional with more than 10 years of experience. My background is paid + digital forward with knowledge in all media disciplines, including: TV, print, radio, outdoor, video, site direct digital, programmatic, content, search, social and influencer. I am experienced in all phases of the marketing lifecycle including discovery, brand development, communication planning, strategy, media planning / buying, execution, analysis and optimization. I am capable of seeing the big picture to develop strategic framework, married with the capability to tactically execute to find efficiencies and produce results. I have worked with and led teams to generate strong marketing plans that achieve (read: exceed) goals. My goals are focused on creating a meaningful career in marketing that excites and challenges myself and the extended team around me. I have a passion for innovative opportunities paired with smart measurement. I strive to push the team that I work with to operate smarter not harder. Specialties: Integrated Media Strategy, Planning and Execution; Digital and Traditional Advertising; Campaign Management, Analytics and Optimization; Biddable Media Strategy; Custom Content Creation, Distribution and Amplification; Client Services, Leadership and Strategy; Data Driven Results; B2B and B2C; Awareness driven and Demand focused objectives; Customer Research; Competitive Research; Online, Social, Search, Mobile, Email, TV, Radio, Print and Outdoor Media; Landing Page Optimization; New Business; Business Development; Client Service; Billing, Tracking and actualization; Content Distribution and Amplification; Programmatic; Doubleclick Campaign Manager, DCM; Doubleclick Bid Manager, DBM, DV360; Facebook Business Manager, Twitter, LinkedIn; The Trade Desk; Sizmek; Freelancer; Contractor; Freelance; Consultant

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United States

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Frequently Asked Questions Regarding Amy Roll

What company does Amy Roll work for?
Amy Roll works for RicRol Advertising
What is Amy Roll’s role in RicRol Advertising?

Amy Roll's role in RicRol Advertising is Business Owner // Senior Integrated Media Director