Amy Roll

Business Owner // Senior Integrated Media Director at RicRol Advertising

I am an integrated marketing professional with more than 10 years of experience. My background is paid + digital forward with knowledge in all media disciplines, including: TV, print, radio, outdoor, video, site direct digital, programmatic, content, search, social and influencer. I am experienced in all phases of the marketing lifecycle including discovery, brand development, communication planning, strategy, media planning / buying, execution, analysis and optimization. I am capable of seeing the big picture to develop strategic framework, married with the capability to tactically execute to find efficiencies and produce results. I have worked with and led teams to generate strong marketing plans that achieve (read: exceed) goals. My goals are focused on creating a meaningful career in marketing that excites and challenges myself and the extended team around me. I have a passion for innovative opportunities paired with smart measurement. I strive to push the team that I work with to operate smarter not harder. Specialties: Integrated Media Strategy, Planning and Execution; Digital and Traditional Advertising; Campaign Management, Analytics and Optimization; Biddable Media Strategy; Custom Content Creation, Distribution and Amplification; Client Services, Leadership and Strategy; Data Driven Results; B2B and B2C; Awareness driven and Demand focused objectives; Customer Research; Competitive Research; Online, Social, Search, Mobile, Email, TV, Radio, Print and Outdoor Media; Landing Page Optimization; New Business; Business Development; Client Service; Billing, Tracking and actualization; Content Distribution and Amplification; Programmatic; Doubleclick Campaign Manager, DCM; Doubleclick Bid Manager, DBM, DV360; Facebook Business Manager, Twitter, LinkedIn; The Trade Desk; Sizmek; Freelancer; Contractor; Freelance; Consultant