Asmita Singh

Senior Vice President Marketing at 2U

Dynamic, enthusiasts, and visionary leader who is passionate about the science behind marketing! • Marketing executive with a consistent track record of driving revenue growth and profitability. • Experienced business leader building high-caliber marketing teams and data-driven organization cultures. • Thought leader and marketing technology expert with extensive analytics and optimization background. • Strong financial acumen in P&L management, investment planning, attribution modeling, budgeting, and forecasting. • Trusted partner and technology leader for CXO level senior management and Board. Strong experience in building marketing technology stack for launching buyer-centric perpetual demand generation automation programs and developing advanced digital ecosystems to run marketing programs (2016 Marketo Revvie award) Specialization in Marketing Technology ( digital development, integration with marketing automation platforms, CRM and CMS), Analytics & Reporting ( marketing performance metrics, campaign performance, and business impact metrics), and Operations & Processes ( optimization by building right processes). Hands on experience on tools such as Marketo, Marketo Launchpoint integrations, SFDC, Tableau, SAS, SPSS, JMP, Adobe Suite, Test and Target, Adobe Recommendations, Google Analytics, Web Trends, Omniture, and Clickstream, Google Adwords, LinkedIn Ads, On 24. Selected Recognitions • 50 Women You Need to Know in MarTech 2018 by MarTech Exec • Travel Weekly Magellan Awards : • 2019 Silver: Protravel & Tzell Luxury Blogs, Silver: Itineraries, Gold: Crazy Rich Americans Love Singapore campaign • 2018 Three Golds: Protravel Consumer Website; Gold: Tzell Monthly Travel Theme Newsletter; Gold: Protravel Corporate Connection • 2017 Silver: Tzell Social Media, Gold: Protravel South Beach Food & Wine Festival • 2016 Marketo Revive: Marketing Team of the Year, Enterprise: PR Newswire

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New York City Metropolitan Area, United States

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higher educationonline educationeducation technologySoftware as a Service

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View Colleagues

Jeremy Johnson
Jeremy Johnson

Board of Advisors

Lauren Lickus
Lauren Lickus

Senior Software Engineer

Dipika Mouli
Dipika Mouli

Operations Manager, Syracuse University

Elizabeth Davidson
Elizabeth Davidson

Salesforce Specialist

Joseph Rendeiro
Joseph Rendeiro

Content Marketing Editor

Frequently Asked Questions Regarding Asmita Singh

What company does Asmita Singh work for?
Asmita Singh works for 2U
What is Asmita Singh’s role in 2U?

Asmita Singh's role in 2U is Senior Vice President Marketing

Who are Asmita Singh’s colleagues?

Asmita Singh's colleagues are Jeremy Johnson, Lauren Lickus, Dipika Mouli, Elizabeth Davidson, Joseph Rendeiro.