Content Marketing Lead at Section4
I have an extensive background in Digital Marketing and Public Relations. I am a storyteller and my work strives to illuminate and grow the authority of brands within their target audience, and beyond. My tools are words and data. I've built and executed marketing campaigns for big brands that show tangible results, most notably driving MQL and sales growth at Beyond Security in addition to growing organic and paid traffic at Terakeet and SnackNation for highly competitive keywords. Through a combination of on-page and off-page optimization, clients I've worked with have seen noticeable improvement while my teams have reached and often exceeded KPIs. I've secured over 100 earned media opportunities and influencer relationships for my clients. Additionally, I work with clients to get the best results while still preserving their brand voice, especially when it comes to reporting and taking action on sensitive reputation management issues.
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