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Cyril Boissy

Marketing Strategy Advisor at CB Conseil

Cyril Boissy is the Marketing Strategy Advisor at CB Conseil based in France.

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Contact Information

Last Update
05/04/2021
Business Email
****@****.***
Direct Phone
********
HQ Phone
********
Company
Location
Marketing Strategy Advisor at CB Conseil

Current Workplace

Location

Mauritius

Industry

Management Consulting

Description

Marketing strategy advisors for FMCG, "premium branded" consumer goods and retail industries - Growth strategy: business opportunity assessment, market entry strategy definition, business modeling and planning, business case formulation, customer lifetime-value management - Market assessment: competitive & innovation intelligence, consumer insights, U&A-based segmentation, research - Brand strategy: differentiation strategy, brand identity & platform design, consumer and offer segmentation, positioning, targeting, value propositiondevelopment, innovation workshops - Product strategy: product portfolio management, product development and launch - Optimization of mix consistency: product offer, value-based pricing, distribution, communication plan, customer relationship management & loyalty - Trade marketing: POS activities, merchandising, store concept, promotional campaign, multichannel strategy

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Cyril Boissy Work Experience and Education

Work Experience

Strategy consultant
The Boston Consulting Group (BCG)
International Brand Manager
Newell Brands
Marketing Strategy Advisor
CB Conseil

Education Background

Marketing

ESSEC Business School

0

Passy Buzenval

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President at CB Conseil

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Cyril Boissy’s role inCB Conseil is Marketing Strategy Advisor

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Cyril Boissy’s latest education in ESSEC Business School

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