Devin Mba Pringle
Digital Media & eCommerce Strategies Manager at Air Lift Company
Growth is a mindset. Over the last several years I have made it my goal to constantly expand my knowledge and responsibilities across all facets of marketing. I’ve done so by being a part of one of the nations fastest tech start-ups, and serving Fortune 100 companies. I’ve managed a global automotive brand, managing the identity and localization, demand generation and partnerships, content creation, as well as product launches and research. I have championed data science practices in organizations, allowing us to make sound decisions. I consult our eCommerce partners on positioning our products, advising them on ad strategies and marketing integrations to maximize consumer follow-through. In the shopping start-up world, I was allowed to inject myself into various market functions of the company, including launching a daily deal program called "Wild Daily Deals", giving the consumers who visited the website relevant offers from local and national brands. In addition to this, I brainstormed and implemented a on-site ad strategy that turned $1MM monthly into $38.4MM in the following 12 months, using only one other company resource. We realized ROI on our time and resources spent in 2.5 hours. I fully automated our email program, segmenting in-bound paid search traffic to receive offers relevant to their behaviors for $4MM monthly spend, doubling email conversion rate and purchase commissions. We also created a dashboard tool for selecting top offers of the day, week, and month to put the best performers in from of the right crowd. As Director of Marketing and Communications for JC Gibbons Manufacturing, I implemented and managed an end-to-end marketing strategy, taking onsite revenue from new RFQ from 0% to 7% of gross annual revenue during a growth period. This included email, SEO, paid media, and directory targeting. In a senior automotive role, I supported in-market strategy for ~$80MM in annual ad spend for large OEM (ex. Ford, GM, and Chrysler group, and a group of luxury brands). This included consumer insights, audience segmentation, forecasting,
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