Jeff Deighton

Founder and managing director at insight engineers

"Market Research is formalized curiosity. It is poking and prying with a purpose" ... I launched insight engineers in early 2003 with a Qualitative partner to substantiate intuition & feelings and over the last 18 years I have enjoyed working with many international & UK clients to inform their business questions in B2B & B2C target groups and to work with creative agencies to nudge behaviour. I work frequently in 5 main verticals – Industrial & Manufacturing, Energy & Fuels, Pharma & Healthcare, Digital & Fintech, FMCG & Retail - and increasingly things a bit tricky or offbeat. In the last 2 years, I am proud to have conducted Primary & Secondary Desk Research projects in 40+ countries, supporting clients with fact-based insights in projects around innovation, market entry, customer journey, messaging & communications. My decade working & living in Germany as a founder of icon brand navigation AG shaped an openness to models of thinking and an appreciation of cultural differences/similarity. I embrace & build on what is already in place and value new thinking, achieving a balance of best practice and regular evolution by embracing the fast technological change in our industry and grey hairs earned over time. I am reliable & committed to service excellence. Project Management is an under-rated skill, but with some of my client & agency partner relationships going back over 25 years, I guarantee we will never let you down. Anyone working with me on your work will be a senior level associate with the desire to be agile & responsive. I have been a full Certified Individual & MRS Company Partner Member for 30 years, I also enjoy being a member of the BHBIA (Adverse Events Certified), BIG, Esomar, ICG and the AQR. In my spare time, I attempt to moderate 4 wonderful children of my own and coach cricket with a passion Jan-July.

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Gerrards Cross, Buckinghamshire, United Kingdom

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View Colleagues

Caspar Tearle
Caspar Tearle

Senior partner and co-owner

Ravi Pandhare
Ravi Pandhare


Frequently Asked Questions Regarding Jeff Deighton

What company does Jeff Deighton work for?
Jeff Deighton works for insight engineers Ltd
What is Jeff Deighton’s role in insight engineers Ltd?

Jeff Deighton's role in insight engineers Ltd is Founder and managing director

Who are Jeff Deighton’s colleagues?

Jeff Deighton's colleagues are Caspar Tearle, Ravi Pandhare.