Melissa McConnell

Director, Marketing Operations Strategy at Citrix

A marketing and customer success leader with a deep passion and enthusiasm for guiding companies to digitally transform and create new opportunities for success. I excel at simplifying complex challenges and creating programs to achieve business objectives. Personable and empathetic, I enjoy building trusting relationships and facilitating collaboration with cross functional stakeholders. Starting with the onset of email marketing tools, I grew my career during the marketing technology hyper growth era and know what it takes to create change and see success from technological investments. I am an award winning marketer who enjoys being a content thought leader and presenter on a variety of modern marketing topics. Strengths and experience include customer success, demand generation, lead management, data quality and management, agile marketing, email nurture marketing, sales enablement, automation, reporting and analytics, system integrations and implementations, facilitation and program/project management.