Senior Director, Membership at TechCrunch
My name is Travis Bernard, and I lead the membership business at TechCrunch. The product, called Extra Crunch, helps startups and founders get ahead. Launched in February 2019, Extra Crunch features startup investor surveys, private market analysis, deep dives on the hottest startups, topical newsletters, and more. I run and influence a highly cross-functional team of editors, marketers, product engineers, designers, data scientists, and customer support agents. Areas of focus include: +Product Development and Design +Marketing, Acquisition, and Retention +Customer Service, Community Engagement, and Audience Development +Finance and Business Reporting +Tax and Legal +Events Integration +Partnerships and Sales Prior to running membership, I led Audience Development at TechCrunch where I helped grow the average site MAUs by 40% in 4 years. Key to growth was activating and engaging social media audiences, improving the newsletter products, optimizing SEO through mobile site speed, widening our top of funnel through video creation and distribution, partnerships, and an analytics overhaul.
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