Are you a user of LinkedIn Sales Navigator?
Today, we're going to talk about the LinkedIn Sales Navigator, and the main features and benefits sales reps can use for your targeted buyers' prospecting. Besides, the most important thing we should learn is how to use it for sales prospecting more efficiently. Let's start!
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator, also called " Sale Nav," is a platform that helps sales professionals find and build relationships with potential customers. It has access to Linkedin's 740 million users, designed to help companies improve how they sell and market their products and make it easier for salespeople to connect with prospects and generate leads. Sales Navigator also provides actionable information which can pave the way for a deeper understanding of leads and prospects. This way, you can personally engage with your prospects by offering personalized content, customizations service, discounts, or other offers.
With LinkedIn Sales Navigator, you can quickly identify and learn more about people and companies that are likely fit for your product or service.
Here are a few critical features of Sales Navigator:
Expand Your Business Network: it allows sales reps to notice the full power of LinkedIn’s global contacts database. You could get more contact information if you need access to a worldwide market. Building a worldwide prospects list is the first step of your sales process.
Get Advanced Search Tools: it provides customized advanced search filters and sales preferences. You can point out what types of leads you want to see based on region, industry, function, and seniority level. Using these filters, the platform will start to generate lead recommendations automatically.
Have Prioritized and Qualify Opportunities: it can auto highlight the more noticeable results through LinkedIn Sales Spotlights, including those who recently changed jobs, posted new content, or shared any experiences with you.
Keep Track of People and Companies: it could help receive real-time alerts and notifications if your valuable accounts and contacts have changed jobs or been promoted. Then you can reach and send personalized content to those you are interested in.
Now, have you understood all the above?
Let's move on to a couple of scenarios where you can use Sales Navigator to make your prospecting process more effective and efficient.
First, when your prospects start a new job. Sales Navigator will give you real-time alerts and let you send some congrats messages or check if there are any new opportunities promptly. Then, you will get further contact on your list!
Second, when you find out that a potential customer comments on your LinkedIn post. You can send him an InMail and link some relevant success stories immediately. Don't forget to leave an open-ended question to attract further conversation.
Third, when your prospects update a new post on their LinkedIn. You can also send an InMail and give some comments, including your valuable opinions. Just remember, don't put any sales intent in.
How to use it:
1. Search for accounts by using advanced filters
LinkedIn offers 30+ filters to help you find the perfect clients for your business. Here are the filters, such as
- Company type (public, private, non-profit, etc.)
- Headquarters location (by region/state)
- Company headcount growth
- Industry
- Years at current company
- Seniority level
2. Create your account list search results into a list. Here are the steps:
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Select leads with checkboxes
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Click on “Save to List.”
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Click “+”
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Give a name to your list
You can check them by clicking the “Lead List” tab.
3. Engage with your prospects
You can send connection requests and InMail directly to those targeted contacts on your list. Each Sales Navigator user will get fifty InMail credits per month so that you can use them without any extra payment.
Remind all these features are based on the LinkedIn database, which means you can not find or receive any notifications on prospects who don't have a LinkedIn account.
Thus, we recommend combining it with the AroundDeal Extension on LinkedIn to maximize the Sales navigator's value.
To make a clear voice: AroundDeal has no association with LinkedIn.
AroundDeal Extension on LinkedIn
AroundDeal Chrome Extension on LinkedIn is an app that can be added to your browser. Using LinkedIn allows you to find qualified prospects with verified data, including phone numbers and email addresses, and connect with them without becoming LinkedIn connections.
That solves the problem of "not having enough LinkedIn InMail."
And you can sync them with your CRM - like HubSpot or Salesforce - without leaving our LinkedIn screen. This process takes only a few clicks of a button.
When you combine LinkedIn Sales Navigator with AroundDeal Extension on LinkedIn, you will have the best of both powerful tools. If you are a Sales Navigator loyalty user, don't forget to use AroundDeal for:
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The missing prospect data
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Get the direct connection
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Increase your sales productivity
AroundDeal is also free to sign up for!
We provide a 7-day free trial. Come and start your new sales world with us!
