How to Use Dynamic Variables

23 May 2023

By leveraging data from the AroundDeal database, Dynamic variables enable you to communicate with targeted contacts with personalized emails. You can customize your own dynamic variables with your database and apply them to many parts of email templates, such as the subject line and the body part.

Find out how to leverage essential dynamic variables in AroundDeal below.

Add Dynamic Variables To An Email Template

You can add dynamic variables to any existing template or any new template that you create. For additional information about creating email templates, please refer to the "Create and Edit Email Templates" article.

Within an email template, click the "fx".


Click a dynamic variable


The dynamic variable is added to the body of your email.


If you would like to include the dynamic variable in the subject line, cut and paste it directly into the Subject text-box


Available Dynamic Variables

The fx tab provides a list of dynamic variables that leverage information about the individual contacts, time of day, or the company that a contact works for.

It is organized into three categories:

Dynamic Variables

DYNAMIC VARIABLE DESCRIPTION EXAMPLE
{{first_name}} Displays the first name for the recipient when it is available John
{{last_name}} Displays the last name for the recipient when it is available Smith
{{company}} Displays the name of the company that the recipient works for when it is available AroundDeal
{{email}} Displays the email address of the recipient recipient@domain.com
{{domain}} Displays the domain for the recipient's email address domain.com
{{location_city}} Displays the recipient's city location when it is available Philadelphia
{{location_state}} Displays the recipient's state location when it is available Pennsylvania
{{location_country}} Displays the recipient's country location when it is available United States
{{phone}} Displays the recipient's phone number when it is available 1 857 123 4567
{{sender_email}} Displays the sender's email address when it is available user@AroundDeal.com

Time Dynamic Variables

DYNAMIC VARIABLES DESCRIPTION EXAMPLE
{{now_day}} Displays the current day of the month 15
{{now_month}} Displays the current month September
{{now_time_of_day}} Displays the current phase of the day Morning/Afternoon/Evening
{{now_weekday}} Displays the current day of the week Wednesday
{{now_year}} Displays the current year 2021

More Dynamic Variables

DYNAMIC VARIABLE DESCRIPTION EXAMPLE
{{company_location_city}} Displays the city where the company is located that the recipient works for when it is available San Fransisco
{{company_location_state}} Displays the state where the company is located that the recipient works for when it is available California
{{company_location_country}} Displays the country where the company is located that the recipient works for when it is available Colombia
{{industry}} Displays the industry for the company that the recipient works for when it is available Computer Software
{{title}} Displays the recipient's title when it is available Marketing Director
{{opt_out_message}} Displays the opt-out message that you defined for your account's email settings. See Configure Your Opt-Out/Unsubscribe Email Link for additional information. If you don't want to receive emails from me anymore, please [let me know](mailto: support@AroundDeal.com).

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