Have you ever wondered how to find prospects and reach out to them?
Have you ever wondered how to prevent B2B salespeople from wasting time with the wrong prospects?
If so, you're not alone. That's why we built AroundDeal - Asia's largest and easiest-to-use sales intelligence tool. It allows you access to our comprehensive and accurate business contacts and company info database and guides you to find the perfect buyers efficiently.
This article will walk you through what a B2B salesperson needs to know about personas and how to develop your own 'Personas' and find dream buyers effortlessly so that you can focus on selling.
What is a persona?
If you're a B2B salesperson, you've probably heard this term thrown around in the marketing world, but what exactly is a persona?
Persona is more than just a "profile." A persona is a fictitious character representing a group of real customers with similar characteristics. Personas help you better understand your target audience so that you can market to them more effectively and sell to them more easily.
Personas have been used for years by marketing professionals, but it wasn't until recently that salespeople started using them as well. It turns out that personas are not only useful for marketing but also for salespeople as well!
Here's why:
- They help you understand your customers on a deeper level.
When you are prospecting, it is essential to understand your audience. Prospecting is not just about cold calling or sending emails; it is about building relationships with people who have similar interests and problems to yours. You should also be aware of their expectations for interaction with you and how they would like to be treated.
- They help you stay focused on what matters most to your buyer.
Enable you to develop tailored outreach depending on the problems of your prospects. You will be able to create a more specialized outreach that specifically addresses each of their pain points based on the various personas that have been developed. For instance, you can quickly create high-quality lead lists. Give you an advantage over your competitors. The more specific your messages are, the more likely they will resonate with your audience and bring them back to the top of their inboxes.
- They help you identify the key decision-makers from large organizations.
Suppose you're selling to large organizations with multiple departments and stakeholders involved in every sale. In that case, you need to know precisely who will buy from you before making a single call — otherwise, you could waste lots of time talking to people who aren't qualified leads. So they are simply outlines of the typical buyer at your target company. And show clearly what their buying criteria are.
how to find the key decision-makers: https://www.arounddeal.com/products/prospector
How to develop your personas with AroundDeal?
You can use AroundDeal's persona filters to build your target prospect lists based on their company industry, company headquarters, contact location, function, seniority level, and more.
Our filter options range from pick lists to open text search fields, giving you the flexibility you need to find the right companies to go after. Once you've identified the right companies, you can easily find all of the contacts AroundDeal has information on so you can start reaching out to decision-makers.
Here are three steps to developing your own personas:
Step 1: Entering Search Criteria
Our filters include open text fields, pick lists or a text field that brings you predefined results based on what you enter. If you want to remove your entire search string, click 'Clear' 
Step 2: Viewing Company Cards & Edit Your Search
Company cards provide the necessary information to understand whether a company is in your target market and a good fit for your products and services. If you find the showing companies don't match your ideal buyer profiles, you should re-edit your Search until you find that match. 
Step 3: Saving Searches
Saved Search allows you to keep the search criteria used to build your list. If you are often searching using the same criteria, this will help you save time in your day. You can utilize this functionality in People Search & Company Search.
Note: saving searches does not hold the search results, just the search criteria that have been applied.
How to quickly find your dream buyers?
Directly Open Your 'Saved Search'!
- Click Open Search & select Saved Searches.
- Click on the name of the saved Search you would like to open, and the respective filters will be applied to your results automatically.
Find your website Anonymous visitors that match your Persona with AroundDeal Visitors!
Use AroundDeal Persona Filter to determine the right person to contact from a visiting company. Get direct access to the decision-makers with their contact data - names, job titles, email addresses, and direct phone numbers.
After setting them up, you can search faster and receive better recommendations. 
- Click on 'Manage', and you will see the window pop-up as shown below.
- When you have selected all the filters you need and are ready to receive prospects, click 'Add'.
To prospect more quickly, Launch Personas right away!
Sign up and create your personas for free! And find out AroundDeal's other prospecting capabilities.
