How to Write Catchy Cold Emails


Cold emailing is a great way to get new business and your name out there. But be warned: people usually become more sensitive to generic cold emails, and one-size-fits-all emails are no longer effective. Thus, it would help if you put effort into each instead of sending them to a large group of prospects without personalization and segmentation.

Personalization becomes an essential part of grabbing your prospects' attention. You should put yourself in their situation and predicament and try your best to understand their challenges. Remember, don't make your cold emails too salesy.

So How to Write A Cold Email that Works?

Let's go through the whole cold email writing guide step by step.

1. Don't Forget to Edit Your "From" Line

The "From" line is the place that shows our name and company. It's usually known as one of the first things recipients notice before they open the email. Another thing they see is the subject line. These two lines play essential roles in increasing the cold email opening rate.

We can edit the "From" line anytime, in any form. Recommend using personalized "From" lines for different cold outreach campaigns - segmented prospects list or cold prospecting goals. And keep consistent with your tone. Here are some possible forms:

  • Your {first name}
  • Your {first name} at the {company name}
  • Your {first name} + {last name }
  • Your {first name} + {last name}, {job title}
  • Your {first name} + {last name} at the {company name} For example, if you write the whole email context in an informal tone, you can only include your first name and company name in the "From" line.

2. Write An Attractive Subject Line

Avoid showing your product and service and introducing yourself here! The subject line should be about your prospects, not about you. Consider what kind of benefit your buyers might be interested in or grab their attention by reflecting on their business pain points. You should prove to them that this email deserves to be opened and you can solve their problems confidently.

Besides, don't make your words sound too salesy or formal, like an AI robot. It would help if you wrote in a friendly and casual tone.

Here are some good examples:

  • {prospect name}, want to learn more about {your solution}?
  • Hit {your goal} with {your product}!
  • I have an idea on how to improve {your goal}
  • Here's a better way to solve {pain point}
  • Remove guesswork from {task/activity} today Recommend that the A/B test is an excellent way to determine the winning subject line, which can bring a higher open rate.

3. Hold Their Attention with A Clever Introduction

Holding prospects' attention in cold emails is a challenging thing. Most receivers jump out in less than 3 seconds if you can't grab their eyes in the introduction part.

Remember to make a shorter introduction. The length should be no longer than three sentences. And don't introduce your product and service immediately. Focus on your prospects, business pain points, industry, and goals. It's an opportunity to show how you understand your prospects and treat them specifically.

4. Provide As Much Value As You Can in The Mainbody

Cold email is not a sales email. We send it to build up a good relationship with our potential customers. So don't directly put your product features list in. Always concentrate on your prospects, show them what values you can provide, and prove how you can help them.

Using storytelling is also an excellent way to prove how you can relieve them of those problems. Showing relevant success stories can give potential buyers a clear idea of what we sell and how we help.

5. Write A Straightforward CTA And A Trustworthy Signature

Keep your CTA simple with a single sentence, and directly express the aim of your cold email to ensure your prospects take action. Don't make it blurry and complicated, and don't try to focus on many things at once. One thing is enough!

What's more, signatures should be addressed. Include more necessary information in your email signature and cut out useless information.

Here Are Some Successful B2B Cold Email Examples That Can Help You Get Started on Your Own:

Example 1:

This sales email template was written in a friendly and casual tone like you are talking with your best friends. Using “I have an idea” in the beginning shows less aggressive, and CTA with a “10 minutes” call is easy for recipients to take action.

Hello {fname},

I have an idea that I can explain in 10 minutes that can get {prospect's company} its next 100 best customers.

I recently used this idea to help our client [Saas company/competitor almost triple their monthly run rate.

{fname}, let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

[Your Name]

Example 2:

This email template didn't have a long introduction part. It starts with a quick question and highlights the key benefits that your previous clients have demonstrated credibility. That gives the potential buyers a clear picture of how you can help.

Hi {fname},

Quick question: Who handles your team's marketing budget at {prospect's company}? They'll want to look into this marketing tooI before the end of the quarter - it could help the team hit those lead KPIs in just a few weeks and save your business (and your customers) a lot of money doing it.

I know you're busy, so I won't get into the details of how [Your Company] works right now. But I do want to highlight the benefits we see consistently with our clients:

· Increased store revenue from text message coupons · User-friendly dashboard to measure results · Targeted advertisements so you only pay for the people you want to reach

Some of our top clients include Burger King, P&G and Chili’s. I want {prospect's company} to join this list.

If you are the appropriate person to speak with, what does your calendar look like this week? If not, who would benefit most from this conversation?

Thanks, [Your Name]

Example 3:

The first paragraph of this email clearly explains the purpose of your outreach and what they can get from you. It's a helpful way to hold the prospects' attention.

Hi {fame},

I saw you recently downloaded a whitepaper about [Your product/service]. I've worked with similar companies in [Field/industry] and I thought I'd reach out.

{Prospect's company} looks like a great fit for [Your Company] and I'd love to understand what your goals are for this year.

We often help companies like yours grow with:
· [Solution/result] · [Solution/result] · [Solution/result]

If you'd like to learn how [Your Company] can help you reach [Goals], feel free to book time on my calendar here: [Meeting Link]

Thanks, [Your Name]

Example 4:

Giving your prospects a free tool or trial is a helpful way to increase conversion rate. And using a convenient CTA "click here" at the end can quickly push the prospect to take action as soon as possible.

Hello {fname},

I'm following up on my previous email with a free tool I think you'll love.

It's a brand analysis survey I created just for you (literally, your name is on it), that will help you understand how your practice is different from other doctors in [insert city they're in].

Click here to begin the brand differentiation analysis survey. When we speak, I'll benchmark your responses against the top physician brands around the country.

I'm sharing my calendar (click here) so we can schedule a convenient time to discuss it.

Enjoy your weekend, [Your Name]

Example 5:

If you are prospecting your competitors' clients, you can choose this template to grab their attention. Highlight your product's key selling point and show why yours can be a better choice.

Hello {fname},

Just ran across your website and noticed you were using [Your competitor's product]. How are you liking it? I run a [Service] called [Your company]. It's just like [Your competitor's product], only [Key differentiator].

If you're up for it, I would love to jump on a quick call with you and get your opinion on how we could make {Prospect's company} better (and see if it would make sense for us to work together).

Would [Date and time]be a good time for you? (If not, I'm flexible, just let me know).

Thanks, [Your Name]

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