A Cold Email Introduction Do’s and Don’ts Guide – For Sellers & Marketers


Cold emails are the forgotten heroes of engagement that inevitably draw poor reviews and low customer satisfaction.

An introduction is the most crucial part of any cold email campaign. But even after 200 cold emails, you still can't get it right. Don't put all the blame on your lack of skills or your poor understanding of the English language.

It's not your fault…

Most guides give you vague and useless tips on what makes an introduction good (or bad) or how you should structure an email depending on its purpose. They don't give you no-BS tips on what you need to know to write an introduction that gets read and even better promoted by prospects.

I'll tell you why! You could be a better cold email introduction writer in just three minutes. This guide will give you a straightforward intro to all the do's and don'ts tips of the intro and teach you how to use cold email introductions to get your foot in the door, build relationships and start selling.

What is cold emailing?

Cold emailing is an unsolicited email sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing.

Salespeople typically use cold emails to find new customers. They are often welcomed by some people who have been looking for new opportunities or business partners for some time.

Why is Cold Emailing Still The Most Effective Method for Outbound Sales in 2023?

Why is the beginning of a cold email so crucial?

A cold email introduction(Write Winning Cold Email Subject Lines to Boost Open Rates) is the first step in making a business introduction. It's your way to get noticed by your target audience and start a conversation. Cold emails can be daunting if you're simply not a salesperson by nature. But they don't have to be! When used correctly, they can be extremely powerful.

A cold email introduction can be an exciting moment for both parties. The person you're contacting may not know you, but they almost certainly want to get to know you better. Cold emails have been proven to work better than any other form of prospecting (according to HubSpot).

This allows you to make an impression on people who may never have heard of you before and introduce yourself as someone worth listening to. From there, if things go well, you'll have a much easier time setting up an appointment with them later on down the road.

Impressions of cold emails are dependent on three crucial factors:

The brief excerpt that recipients see in their inboxes next to the subject line of your message is known as the preview text. It gives recipients an idea of what they can expect from your message before opening it up. This means that it's essential for you to include an engaging and effective preview text in every cold email that you send out.

Cold email introduction 'do's' & 'don'ts' guide – for sellers & marketers

DO: The best cold email introductions begin with a question.

Questions arouse interest and may be an excellent technique to persuade prospects to consider their present demands and conditions. Emails with one to three inquiries have a 50% greater response rate (according to boomerang app).

Examples: "How would you like to save money on your car insurance?"

"Are you looking for a new way to gain more customers?"

"Are you ready for your business to explode?"

DO: Be specific.

Personalizing the email is a meaningful way to stand out. But being too general can be annoying and seem like a generic copy/paste job. Try to include something specific about the prospect or their company that will make them want to open your email.

Examples: "I know you are a fan of {{topic}}, and I wanted to send you this article about it."

"I noticed that you recently published {{recent blog post}} and thought you might appreciate this resource on the same topic."

"I enjoyed talking with you at {{event}}, so I thought I'd reach out and see if there's anything else I can help with."

DO: Be brief.

In the world of cold emails, brevity is king. You have limited time to grab your prospect's attention and show them why they should care about you. Ensure every word counts by cutting the fluff and getting straight to the point.

Examples: "I wanted to reach out and introduce myself as an expert in {{topic}}."

"I wanted to share this article with you because I thought it was relevant for your business."

"I recently read your post about X and wanted to connect with you about it."

DO: Include relevant links.

After you've made the introduction, it's time for the meat of your email. If you want the recipient to read what you have to say and follow up with you, you need to give them a reason to do so.

One of my favourite ways to do this is by including one or two relevant links in my emails. This shows that I've done some research on the prospect and demonstrates that they are important enough to me that I would take time out of my day to send them something valuable.

Examples: "I thought you might find this article interesting."

"Did you see this announcement?"

"I wanted to share this resource with you because it could help us both."

Don't: Use a template intro email.

A template intro email created using an email template creator may be an easy and quick way to get started with your cold emailing campaign, but it will not impress anyone.

If you're going to take the time to write an intro email, make it personal and tailored for each prospect. If you want them to read it, then make sure they will want to read it!

Don't: Make it all about you.

You may think the introduction should be about you, but it's not. Cold emailing is about building relationships and building trust. Tell them what they will get from meeting with you and how it will benefit them.

Don't: Ask for anything.

Please don't ask them to buy anything or sign up. You're just introducing yourself and your company at this point. You can try asking them if they'd like more information later, but don't ask them for anything now.

How to send cold emails that work with AroundDeal

How to Write Catchy Cold Emails The good news is that we can assist you if you're ready to get started and redesign your cold email approach.

AroundDeal offers several solutions that can help you optimize your cold email outreach and turn it into a significant source of income. Our Engagement feature will help you automate your email outreach and move your sales opportunities forward with the right actions at the right time.

  1. Use pre-defined diversified variables and email templates to build account-based workflows.
  2. Run A/B tests to find the winning version with better open and click rates.
  3. View our detailed analytics to compare your team's performance and identify the best sales reps.

How to Build a Perfect B2B Sales Sequence? How to Create an Outbound Sales Sequence That Works? How to Build the Sales Sequence with AroundDeal in 1 Minute?

As you can see, AroundDeal has a lot to offer.

If you're looking for a powerful tool that will not only help you write better emails but will help you achieve your financial goals, look no further. Give AroundDeal a try today for free!

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