According to recent research from Salesforce, cold emailing is still one of the most effective methods for outbound sales. In fact, it's more effective than social media and direct mail combined! In the survey, they found 20 percent of companies use cold emails as part of their marketing strategy — and those who do report an average 19 percent increase in revenue over last year.
The reason for this is simple: emails are still the most effective and affordable way to reach your audience.
There are several reasons why cold emailing is so effective: (Find Out How to Write Catchy Cold Emails)
It allows you to reach people who aren't interested in your products or services yet — but may be interested in the future once they learn more about what you offer. It also allows you to reach people who aren't actively looking for new solutions or solutions providers at all yet. You can also find that their response rate is much higher when you send an email to someone who may already be interested in your product or service.(find out how to increase your open rate here) In other words, cold emailing isn't really "cold" at all; it's warm!
In this article, we'll explain how to build an effective cold email campaign in 2023 — to increase your own conversions.
What is Cold Emailing?
Cold emailing is an unsolicited email sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold emails are typically used by salespeople to find new customers. They are often welcomed by some people who have been looking for new opportunities or business partners for some time.
An Effective Cold Email Campaign Does Three Things.
First, deliver personalized messaging at scale.
You've probably heard that you need to personalize the message to have a successful cold email campaign.
But what does that mean? And how do you do it?
Personalize your messages based on who will read them (e.g., use first names and mention their company). It's one of our top recommendations for writing better emails.
We recommend using the AroundDeal Engagement feature when sending out your cold emails. This feature allows us to quickly build up and segment our prospects list based on various criteria (such as location and job title) and then send different emails based on those segments.
You can also use this tool to track different actions/conversions and then use this information to target messages at different segments of your audience with personalized subject lines and content based on what they did or didn't do after opening your first email.
Use AroundDeal templates that can be customized with variables specific to each recipient's needs, such as their name, company and role within the organization. The more personalized your emails are, the better the response rate you'll receive.
Second, build multi-touchpoint connections.
You can't just send a cold email and expect people to respond. You need to build some type of relationship with them first.
The successful cold email campaign builds multi-touchpoint connections with your prospects. Multi-touchpoint means that you're following up on your initial outreach with additional touches that help move the relationship forward. This can be done through an introduction from a mutual connection or by following up with a warm email after they've engaged with your brand.
The best way to do this is using tools like AroundDeal, which help you leverage multi-touchpoints and your prospecting activities. We provide several automated sales sequences along with customized email templates. You can edit suitable automated salesflows and add your own personalized touchpoints. Be where your buyers are, and engage them to create more relevance before booking a formal meeting.
Third, run A/B tests before sending emails out.
The best way to improve your cold email campaign is to analyze the results. A/B testing is a great way to ensure that your engagement campaign is effective. You can test multiple subject lines and body copy to see what works the best. You can also try different times of day and days of the week when sending out emails to find out which ones get the highest response rates from prospects on average.
This might sound complicated, but it's pretty easy (and free!) when using tools like AroundDeal.
You can use the AroundDeal A/B tests function to track how many people are opening, clicking, and converting from each email, you send out. If you don't have this data for every single email you send out, you won't know if a new strategy is working! With AroundDeal A/B tests, you can easily find the winning version with better open and click-through rates and continue to optimize your prospecting messages.
How to Create Your Cold Email Campaign Using AroundDeal？
Finally, there is a solution to supercharge your lead generation. AroundDeal Engagement provides several outbound sequences, customized email templates, dynamic variables, personalized touchpoints, and automated email A/B tests that can help you automate your outbound sales process, maximize your prospecting success rates, and boost your sales numbers.
How does it work？
3 Steps to Start Your Journey
- Use our pre-defined dynamic variables and email templates to build account-based outbound workflows.
- Run A/B tests to find the winning version with better open and click rates.
- View our detailed analytics to compare your team's performance and identify the best sales reps.
The conclusion from the above article is that writing an effective cold email need not be arduous. The flexibility of AroundDeal is limited by your imagination. You can create an email sequence and a follow-up campaign in just a few minutes.
Sign up for AroundDeal TODAY! Start your free journey now!
