How to Increase Sales Productivity

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Imagine you're a salesperson is working tirelessly to close deals, yet you are unable to achieve your targets. You've tried everything you can think of, but the results are far from satisfactory. As a result, you're feeling frustrated, demotivated, and unsure of your abilities. Your company is also suffering financially, and you're falling behind your competitors.

If you've been in this situation before, you know how challenging it can be. The good news is that there are ways to increase your sales productivity and get the results you want.

(Why use AroundDeal for Sales and Marketing)

In this blog, we'll explore on how to increase sales productivity. With these tips, you can start achieving your sales targets and become a more successful salesperson. So, let's get started!

What does Sales Productivity Mean?

Sales productivity refers to how effectively a sales team or person is able to generate revenue efficiently. Essentially, it measures how much money a salesperson or team can make in a certain amount of time, effort, and investment.

Eight Causes of Low Sales Productivity

  1. Poor lead quality: When the leads are of low quality, 66% of sales reps reported they can take more time and effort to close a sale, which can decrease productivity.
  2. Ineffective sales process: If the sales process is poorly designed or executed, it can result in missed opportunities and lost deals. Companies with formal sales processes generate 18% more revenue than those without.
  3. Inadequate sales training: Salespeople who are not properly trained in the products or services they are selling, or in effective sales techniques, may struggle to close deals and meet targets.
  4. Low motivation: Sales teams will be demotivated if they are given unrealistic sales targets, which can negatively impact their productivity.
  5. Insufficient tools and technology: Outdated or inadequate sales tools and technology can slow down the sales process and decrease productivity.
  6. Limited resources: Sales teams that are understaffed or lack sufficient resources may struggle to keep up with the demands of the sales cycle. 44% of salespeople are unable to close deals because they don't have enough information about their prospects.
  7. Poor product-market fit: If the product or service being sold does not adequately meet the needs of the target market, sales will suffer.
  8. Strong competition: In a highly competitive market, sales teams may find it more difficult to close deals and generate revenue.

Eight corresponding Suggestions for Boosting Sales Productivity

  1. Improve lead generation: Work with marketing to generate more qualified leads and make sure that the leads are a good fit for the product or service being sold.
  2. Streamline the sales process: Identify bottlenecks in the sales process and remove any unnecessary steps to make it easier for the sales team to move deals forward. Also, provide a clear and defined sales process that is easy to follow.
  3. Provide sales training: Ensure that the sales team has the necessary knowledge and skills to sell effectively. Provide regular training to help them improve their sales skills and stay up-to-date on product knowledge and industry trends.
  4. Increase motivation: Set clear and achievable goals and provide incentives for reaching them. Recognize and reward good performance to boost morale.
  5. Implement effective sales tools: Provide the sales team with tools that are easy to use, integrate with existing systems, and provide visibility into the sales pipeline. This can include a customer relationship management (CRM) system, sales enablement tools, and marketing automation tools.
  6. Optimize resources: Utilize data and analytics to prioritize leads and identify potential opportunities.
  7. Improve product-market fit: Conduct market research to better understand the needs of the target market, and use that information to improve the product or service offering.
  8. Address competition: Conduct market research to understand customer needs, preferences, and behaviors.

Increasing Sales Productivity with AroundDeal

Sales teams that perform the best use three times more sales technology than their rivals.

Therefore, it is of great necessary to find and utilize a suitable sales tool at first.

There are various types of sales productivity tools available, such as CRMs, marketing automation, account-based marketing tools, customer service software, and sales intelligence and analytics databases. These tools aim to aid sales professionals in their day-to-day work and reduce unproductive time.

AroundDeal provides not only the tools such as CRM enrichment and automatic engagement, but also a chrome extension which can be applied to directly find targeted buyers on LinkedIn, Gmail, Salesforce or any company’s website.

You may also discover new prospects with phone numbers and email addresses who can be added to lists and sequences you've previously created in AroundDeal through the chrome extension.

In short, through AroundDeal Chrome Extension, you can master rich resources of customers, efficiently find your target contactors and make connections with them, which is an important step for boosting your sales productivity.

4 Steps to Use our Chrome Extension

  1. Install: Install the AroundDeal Chrome Extension and sign up to start your 7-day free trial.


  1. Browse: Go to LinkedIn Sales Navigator / Recruiter, Salesforce / HubSpot, or any company website.


  1. Enable: Click on the green AroundDeal icon on the right-hand side of your screen to open AroundDeal Extension.


  1. Save: Instantly access the prospects' and companies' info in seconds, and click "Save Contact" to save them to your list.


To learn more about how to use our Chrome Extension feature, please refer to our platform documentation for detailed instructions.

Look no further!Sign up free with AroundDeal to increase your sales productivity!

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